Advertising

Advertising:

This is the first advert that would come to my mind; as there is bright colours (Orange, Red, Yellow) this is very catchy as well as a unique clip art type background which matches with the theme of Fanta itself. With a  short catchy slogan/strap line "More Fanta. LESS Serious." in white makes it stand out from the background, furthermore there is a full stop after Fanta and Serious this allows the reader to pause for a second. The word "LESS" is emphasized by enlarging it. The layout of words are in a straight line like a tower connotating to the Fanta bottle size.

Skittles Advert

This skittles advert is very memorable to me as it has many features of a successful advert, its short (21 sec) and we can easily tell whats happening during the advert as well as it being humorous. The targeted audience would be children/young adults as children like sweets and a bit of CGI would look like magic, this would keep the audience entertained as well as sending a message to the audience.