Listerine Advert Analysis

Questions:

1. What product does it promote?
2. What facts about the product does it provide?
3. How do you know the target audience is women?
4. How is it attempting to appeal to women?
5. What persuasive language techniques does it use? Give examples
6. What is it suggesting about societies values at the time?
7. Do you think the people depicted in this advert represent typical people from the 1920's? Explain

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 This advert is promoting Listerine a antibacterial Mouth Wash. There is one fact in this print advert: 'Reduces plague by up to 56% more than brushing alone'  in which the statistics are empathized with a bigger and underlined font this is to make it eye catchy for the target audience. We cannot easily tell who the target audience it as there is only a pack shot, however on the other we can assume the target audience can be both men and women. There isn't persuasive language used. They used less copy/ information as all of the important stuff was on TV, radio and other digital communication, compared to the adverts in the 1920's they had to put all the information on one page.
  

This advert promotes Listerine, it isn't easy to identify this as it looks more like a marriage (clothing) advert due to the use of endorsement. There are many facts in this print advert, for example: 'no tooth paste kills germs like this ..... instantly' , 'Listerine antiseptic clinically proved four times better than tooth paste', this technique gives the target audience more trust in the product in using the product. There are many reasons no why we can assume the target audience is women: the word 'bride!' is a connotation to women and marriage, the women (endorsement). This print advert uses need for attention this is because the advert is trying to say if you don't use Listerine you will not be liked or be married linking back to the target audience being women. There are many persuasive techniques used in this print advert, for example: 'Listerine antiseptic does for you what no other toothpaste does for you' this also uses emotive language making it more personal. This print advert suggests women where unhygienic and smelt bad which meant they where left alone with nobody next to them, leaving women seem lonely. Women were depicted typically as they where expected to get married work and take care of the house.

Positive and Negative Representation of Women

Positive Representation of Women:

In this Advert women are represented as fit, strong and sporty women, this can be told through the image/endorsement she is wearing sporty short clothing which is a sex appeal, furthermore it is a connotation to women being concerned about their health and body linking to a positive representation of women. They only use the brand logo, this is because Nike is a well known brand in which people would know just by looking at the tick (brand logo).

Negative Representation of Women:

In this advert women are represented as un-hygienic women as it contains copy saying 'If you're still getting wet, start getting tough' from this we can infer that it's talking about body sweat which links back to being un-hygienic, however we cannot directly tell this print advert's target audience is women as it can also be for men, on the other hand if you look at the pack-shot of the Product it is held by a women which tell's the target audience this product is used by women, linking back to representation women were seen as weak, we can conclude this because she is holding the product at and angle with her fingers, whereas men would hold it straight with all their fingers around it shows they as strong.

1920's Women Representation

This advert promotes Dunlop a sports company, we can infer this through the tennis bat, tennis ball, sports clothing. In this print advert women a represented as skinny sporty and happy women which links back to the targeted audience manly being men, on the other hand it can also be women as they would want to be happy and skinny.  

Analysing Advert

Analyzing Advert

Appeal Advert

One Million Perfume:

This Advert uses Sex appeal through less clothing being wore, it also tells us that its a unisex perfume with two different shapes.

My Version:

Whereas my version uses sex appeal as well as autonomy, with a ratio of 1 man to 6 women, this was used to persuade the audience to think this perfume would attract women. The man is placed in the middle of the picture with a gray scale effect. Sex appeal is used through less clothing and skinny fit women.