Positive and Negative Representation of Women

Positive Representation of Women:

In this Advert women are represented as fit, strong and sporty women, this can be told through the image/endorsement she is wearing sporty short clothing which is a sex appeal, furthermore it is a connotation to women being concerned about their health and body linking to a positive representation of women. They only use the brand logo, this is because Nike is a well known brand in which people would know just by looking at the tick (brand logo).

Negative Representation of Women:

In this advert women are represented as un-hygienic women as it contains copy saying 'If you're still getting wet, start getting tough' from this we can infer that it's talking about body sweat which links back to being un-hygienic, however we cannot directly tell this print advert's target audience is women as it can also be for men, on the other hand if you look at the pack-shot of the Product it is held by a women which tell's the target audience this product is used by women, linking back to representation women were seen as weak, we can conclude this because she is holding the product at and angle with her fingers, whereas men would hold it straight with all their fingers around it shows they as strong.