Diet Coke

Diet Coke



There are very few types of camera techniques use, a hand held camera was mainly used though out the advert there were also other techniques for example: Close-up, Two shot, Long Shot, Over the Shoulder Shot, POV Shot. At the start of the advert there is a long shot used to show a man trying to open a glass bottle in the kitchen, furthermore a women enters the kitchen drinking 'Diet coke', this informs the audience it's a 'coke' advert directly. Then there is a close-up of her exchanging the diet coke with the glass bottle this show she is challenged to open it with the help of drinking 'diet coke', also showing the product in close-up. After they use a two-shot of the man curiously looking at her as thou she isn't going to open it, on the other hand the women is trying to open the glass bottle with her strength, once again the product 'diet coke' is shown in the man's hand. The setting now changes to a marriage location with the bride drinking 'diet coke' in which they use a Long shot to show the brides clothing. The setting changes once again to a club, there is a close-up shot of a women drinking 'diet coke' as well as an extreme close-up of the women pinching a mans butt, in which he then turns around to look, they use a close-up of his face to show his facial expressions being curious. Then they use a POV shot of him looking at another man thinking he pinched his butt, after there is a over the shoulder shot of them both looking at each other awkwardly. The setting changes to a office with a women in a meeting with business men, and another women walking past with 'diet coke' in her hand, then there is a close-up of her rubbing her nose on the window in a amusing way. To sum up camera techniques, I think there where many camera techniques used in such a compressed way, this is also conventional to adverts. The colour scheme is silver, red and black which connotate to women linking to the target audience.

Editing has only been used at the start, end and during the photographs at the wedding scene. They show the product 'diet coke' and a slogan hello you this is inform the target audience it's a coke advert.